“Every woman deserves to feel confident and beautiful. So, when I saw there was a gap in the Indian Market that needed to be explored, I was game for it. It’s been a liberating experience to be involved in the process of building a Product focused brand blending top quality for new-age women. Whether it’s femininity, ferocity, knowing my comforts and confidence feel bold, sensual, and most importantly, comfortable and rooted in her skin is the reason I am happy and proud to present MHYTH.”

Mitali Rai
Founder & CEO – MHYTH

The Story so far …

MHYTH’s founder, Mitali, an ardent fashion enthusiast, recognized a gap in the Indian lingerie market, experiencing firsthand the lack of premium experiential products which can ignite joy!

This realization inspired her to create MHYTH, aiming to provide thrilling and affordable lifestyle lingerie options. MHYTH aspires to be the go-to brand for Indian women, offering premium lifestyle lingerie that empowers and satisfies their modern desires, whether they’re in big cities or small towns.

For the women who love to leave an impression, we at MHYTH have something to tickle their hearts and elevate their confidence.